March 18, 2008

Use YouTube, but not for a video resume, please

Seeking a new job? Want to prove you're an expert in your field? Here's an idea that will help you stand out in a crowded, talented field. Do a video everyday on YouTube that demonstrates something you know. Doesn't have to be much, just a two minute how-to, or your subject matter expertise on something in the news.

You don't even have to write a full script. Just an outline with a couple of the big points you want to hit. Maybe put in a good joke or two. But don't do anything forced, let your natural self shine through. It is a good idea to dress and look professional, though. Always dress for the job you want to have five to ten years from now.

If you don't have a video camera, get on eBay and get a cheap Web cam then set up a YouTube,, or Seesmic account (or all three). If you don't have a video you can at least do a few Screencasts of software or research you're an expert at or Google-doc Presentations.

Make sure each account links to your Linked-In page or Emurse resume (or both). You can even add a little tag to the end of each video with the URL and your email for contacting you.

Finally, publicize your videos on Linked-in, Facebook, Twitter, your blog, etc. You want the full affect of your social network to help you promote your job expertise. You don't have a job and even after reviewing and answering job wanted ads you're still going to have extra time in the day. So you have no excuses.

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