If at all possible the Cover letter should be addressed to a specific person or position. It's more likely to end up on their desk and it shows that you're capable of doing research for a project. If you can't find that out, then "To whom it may concern," or "Dear Hiring Executive," will work. "Dear Sirs," will not as it excludes half the possible pool of readers.
So how do you find out the name of a specific person if its not listed in the help wanted ad? You can either use the internet or use the phone. The easiest thing to do is call the company and ask who a coverletter should be addressed to. At worse, they'll tell you the correct title and you can use that. You can also go to the company's website and see if the job listing there has more detail, if the HR manager is listed in the company officials page, if there is a press release with the Human Resources name, etc. Get creative. Use Google. You may be able to find something out about the company that you can use in your cover letter.
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